Facebook has become Meta

Recently Mark Zuckerberg, the head of the major corporation Facebook and the owner of the social network of the same name, announced that his company would soon change its name to Meta. What is the reason for such rebranding, what can users of the social network expect and what tasks will the corporation with the new name perform? This is what we are going to talk about in our article.

Why did Facebook become Meta?

Facebook founder Mark Zuckerberg presented an innovative product called Metaverse to the public. According to him, due to the name change, users will perceive the corporation as Meta-universe. Zuckerberg believes that the previous name does not fully reflect the goals and objectives of his corporation today. At the same time, the creator of Facebook noted that the company’s mission remains the same. All services and applications also remain unchanged. The company continues to work on creating technologies, taking into account users’ needs.

Following Zuckerberg’s official announcement on 29 October, the official Facebook page was renamed Meta.

What fate awaits Instagram and WhatsApp?

Mark Zuckerberg not only owns Facebook, but also WhatsApp and Instagram. What will happen to them after the company is renamed? According to Zuckerberg himself – these entities will operate under their former names for now.

Meta’s aims and objectives

Developers of Meta universe want to create not just a website for communication between people. According to their idea, Meta will unite the whole complex of modern digital technologies, which, in particular, include:

• VR virtual reality;
• augmented reality AR.

Mark Zuckerberg believes that the developers need about 5-10 years to create Meta universe. At a press conference devoted to Facebook’s rebranding, its creator makes rather bold predictions. According to them, the current decade will end with a significant increase in the audience in a renewed digital world. It will reach one billion users. In the Meta-Universe, people will be able to communicate with each other, choose their own entertainment, work and create their own unique content. Zuckerberg also stressed that the management of processes in the merged corporation Meta will remain with him after the name change.

What’s in store for users?

The Meta chief promised that any user will be able to visit the Meta universe for free. Here it will be possible to create a personal avatar based on your own image. Meta’s visitors can choose the clothes, get tattoos and new hairstyles and use other tools of the resource to customize their appearance. In addition, Meta Universe users can transform themselves into a fictional character, become a robot or a favourite animal. In Meta, there will be a virtual home where you can decorate and furnish it to your liking.

Meta is now actively working on the possibilities of moving real-world objects into the virtual space and plans to turn virtual world elements into a part of reality. The developers plan to give these objects a hologram format that any user can interact with. In addition, they promise, you will be able to control your own character in the Metavsedelnost not only by voice or hands. Visitors will have the unique ability to create messages entirely by the power of thought.

Mark Zuckerberg also promises that Meta will allow users to travel to other times and eras. This will improve the quality of education and help students and pupils immerse themselves in ancient worlds. The feature of Meta Universe is that there will be a lot of opportunities to earn money. Users will be able to play team sports remotely, visit the office in a virtual format and communicate with employees as if they are all in the same room. The universe will provide opportunities for sports training, for inviting a virtual coach to the home, and for buying or selling real or virtual items.

The advent of the Meta-Universe: dream or reality?

According to experts, the idea of creating the Meta-Universe has existed for a long time, but its realisation will take a huge amount of time. One should not expect a revolution in this industry in the next few years. If such service will be created, its users will be only young people. To interact with the Meta-Universe, expensive devices will be needed, the quality of which is highly questionable. Experts believe that Mark Zuckerberg at his press conference just decided to secure his status as the discoverer of the Metaworld, and made his own development (Facebook) as a base for creating such a system.

What do analysts say about the reasons for Facebook’s rebranding?

According to some analysts, Facebook’s rebranding is just Zuckerberg’s attempt to distract public attention from the scandals that have erupted around the social network and its creator in recent months.

The internet platform Facebook, whose capital is about to reach $1 trillion, has been heavily criticised for years. More recently, the social network has been criticised by well-known US publications and the US Congress. Facebook receives accusations of not zealously enough fighting misinformation, engaging in child molestation and propaganda of violence, and subjecting conservative content to strict censorship.

Critics have also hit out at Mark Zuckerberg and his wife Priscilla. A couple of former Facebook employees have accused Zuckerberg and his wife of discrimination and sexual harassment. For example, one Mia King, who previously worked in the company’s security department, said management had repeatedly criticised her appearance, skin colour and breast size. Mia was also never paid extra for her overtime.